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Colombia Coca-Cola

2010
21st century
69.8 cm x 100 cm (27 1/2 in. x 39 3/8 in.)

Antonio Caro (aka Anotonio Jose Caro) (Bogotá, Colombia, 1950 – ) Primary

Object Type: painting
Artist Nationality: Latin America, Colombian
Medium and Support: Enamel on tin
Credit Line: Blanton Museum of Art, The University of Texas at Austin, Susman Collection, 2014
            
               Accession Number:                2014.64             
            
Object Description: "Colombia Coca-Cola," first painted in 1976 and later proliferated in different sizes and formats, presents the name of the artist’s country in the iconic Coca-Cola script. Caro’s recycling and subversion of ubiquitous logos like this one derives from his experience working for an advertising agency in the early 1970s. Here the superimposition of nation and logo points not only to a history of U.S. imperialism in the region, but also to how the line between “us” and “them”—consumers and producers—has become blurred.

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